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The aim of the work is to analyze and systematize existing scientific approaches and mechanisms for the formation of innovation development strategies in pharmacy. Materials and methods. Studies were conducted using a database on the Internet: Ukrainian patent office, SE “The State Expert Center” of the Ministry of Health of Ukraine, scientometric databases. Retrospective, systematic and analytical methods were been used. Results. It has established that the most perspective directions of innovation development in pharmacy are: the search of priority therapeutic directions, where there is a low level of health care satisfaction, in effective and safe drugs; development of biosimilars; nanotechnology-based drugs; orphan drugs; antiretroviral drugs. Prospective strategies for patent protection prolongation of intellectual property objects in pharmacy have been analyzed and determined, which is an essential condition for the creation of effective mechanisms for their commercialization. It has proved actuality of the use state-private partnership mechanisms in Ukraine for modernization of health care system and pharmacy. This will increase the investment attractiveness of the pharmaceutical industry for foreign investors and international organizations, stimulating of innovation processes. Conclusions. The rational choice of innovation strategy allows pharmaceutical companies to maintain and expand the quality and effectiveness of innovation, to bring new, original pharmaceutical drugs in different pharmaceutical forms available to the general population Author Biographies Elena Litvinova, National University of Pharmacy Pushkinska str., 53, Kharkiv, Ukraine, 61002 PhD, Associate Professor Department of Management and Economics of Enterprise

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