Özet:

Abstract The objective of the study was to analyze the impact of the stadium atmosphere on the behavioral intentions of soccer spectators in Pernambuco. Through a quantitative, observational approach to e-survey design. The sample consisted of 196 fans from clubs in Pernambuco. Data were analyzed using multiple linear regression. The model was considered valid and was responsible for the 11% variance of behavioral intentions. It was found that only the Cheering groups dimension was considered a statistically significant predictor of behavioral intentions. It is up to the sports manager to align their tactics with the services offered, aiming at a positive atmosphere in the stadium for spectators.

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