Özet:

Tourism is a source of income for developed and developing countries, especially the Indonesia-Malang Regency. This research was conducted in sub-districts that have tourism potential and are based on migrant villages. This study indicates that Malang Regency has high tourism potential but has not been widely used by rural communities. Eventually, many rural communities become migrant workers due to limited opportunities & work opportunities, income disparities, and less productive use of income. Especially in Malang Regency, in 2016, there was an increase in the number of migrants by 21.8%, in 2015 (1,947 migrants) and 2016 (2,490 migrants). So that a migrant village tourism development strategy is needed through the analysis as follows: Optimizing the condition of its natural potential, namely in the form of beautiful beaches and attractively packaged fish catches, to improve the quality and diversity of tourism products and increase the diversity of tourist attractions both within the attraction location. Tourism and raising the potential of natural resources that have not been developed and packaging them more attractively through tour packages, adequate facilities, homestay development, and developing cultural arts as tourism events to increase tourist attraction and face competition with similar tourist attractions.

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