Abstract:

Recreational activities, which are a service tool in tourism enterprises, are known to have an important place. In this study is to aims evaluation from the managerial aspect of recreation services that offer of the firms in business in the field of winter tourism in Turkey. The sampling of the study consists of 16 winter tourism accommodation (4-5 star) establishments in Turkey. Interview technique was used as data collection method. As a result of the interviews; it is to be understood that hotel facilities do not include enough recreational activities, the activities to be performed are usually determined by the operating manager, different organizations do not support such activities, the preferred activities generally consist of similar and limited activities. As a result, it is seen that winter tourism accommodation companies do not give enough importance to recreation services. It has been concluded that individuals who buy services should spend their leisure time more effectively and efficiently and give importance to qualified recreation experts and recreational activity diversity in order to protect their customer potential.

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