Abstract:

Objective: In this study, it is aimed to interpret the contents, usage levels, social media management and interaction with the fans of the social media accounts of Eczacıbaşı VitrA Sports Club. Material and Methods: Content analysis method was used in the research. While the social media platforms used by Eczacıbaşı VitrA Sports Club, such as Facebook, Twitter, Instagram and Youtube, were created, the process from 2012 when corporate social media accounts were opened until May 19, 2020, when the researcher was last examined, was taken as the sample. With the help of qualitative and quantitative data obtained using content analysis; It is analyzed by dividing into thirty-nine (39) categories under five (5) themes, namely success, appearance, account content, sharing type and comparison. Results and Conclusion: When the findings were contacted by the success of Turkey and the Turkish women's volleyball with numerous achievements that have achieved success in the world and the country, where the popularization of volleyball to young people and play an important role in enhancing the dignity of women in society; When the findings are analyzed according to the theme of appearance, when the identity is examined to the corporate structure; When the findings are analyzed according to the account resource theme, the comparison between the top three (3) in the world; When the findings are examined according to the theme of the type of sharing, social media accounts are very active here, as well as some types of sharing are missing; When the findings are analyzed according to the comparison theme, the results of the first two places are reached in many aspects of the sports clubs in the 2019 World Women's Volleyball Leagues.