Özet:

Strategic orientation is defined as the principles that shape, influence and enable to maintain their lives and develop their behavior to improve their performance. Although the concept of strategic orientation is a topic frequently studied in the international summer, it has not seen enough interest in the Turkish summer. It is important to understand this concept and the relationship with performance that is critical for. In the framework of the literature scan, the strategic orientation of entrepreneurship, market orientation, learning orientation and technological orientation have been studied. This research aims primarily to clearly identify strategic orientations and to strengthen their relationships with business performance. In this direction, the literature on the strategic orientation-business performance relationship was studied, the conceptual framework of the strategic orientations within the research was presented. However, the different relationships between strategic orientations and the effects of these relationships on the performance indicators of the enterprises have been comprehensive. The relationship between the strategic orientation and the performance of the business has also been translated into the instrumental mechanisms and the conditions under which these relationships differ. Finally, the literary scan is intended to contribute to the text by presenting potential research topics for the future.

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