Abstract:

The quality of the service of the thermal tourism companies that sell greatly experience is important for customers to gain positive feelings. Because positive emotions will encourage customers to look for the same positive experience in the future. The main objective of this study is to study the relationship between the quality of service, consumption feelings and the intention of re-visiting in thermal tourism and to explore the element that most affects the intention of re-visiting. In the study, the data was collected from a total of 400 participants through the face-to-face survey application and the easy sampling method. The obtained data is analyzed in the statistical package program, with frequency, percentage, arithmetic average, standard deviation, correlation and regression analysis. Research findings show that the quality of service is meaningful between positive emotions, negative emotions and the intention to visit again. It is also very effective on the quality of service, positive emotions, negative emotions and the intention to visit again. The findings from the research show that positive and negative consumption feelings on the intention of thermal tourism customers to visit again are much more effective than the quality of service.

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