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The three consumer profiles in Italy
2015
Journal:  
Italian Sociological Review
Author:  
Abstract:

The purpose of this essay is to identify the choice and purchase profiles that can generalise consumer groups among Italian families. By means of multivariate research, the author has been able to identify three choice profiles, three strategic summaries that direct consumers when they make their purchases. The choice tendency composition that was used to create the various profiles has remained constant over time and has allowed, furthermore, the author to pursue its progress over the passing of time and compare its extent and evolution.

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2015
Author:  
0
2015
Author:  
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Italian Sociological Review

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 369
Cite : 83
2023 Impact : 0.019
Italian Sociological Review