Abstract:

One of the most important problems for all societies is to raise more qualified people. For this reason, efforts are being made to increase the quality of education in the world and to increase the interest of students on the course. With the help of the techniques of gamification (mostly using technology), the effectiveness of learning can be increased. Gamification can make education more fun and participatory. Serious games (educational games) are a subdivision of gamification. Serious games have the capacity to be used at all levels of education, from preschool education to university education, community awareness studies to vocational training. The subject of this article is to determine the business models of serious games. When the business models of serious games are discussed, the target group (what was the game developed for?), the value proposition (why the target group would prefer?), the distribution channel (how to reach the target group?) and the revenue model (how to earn revenues to cover costs?). As a result, it was determined that while designing serious games, the target audience should be examined and the value proposition should be determined according to the purchasing preferences of the customers, while determining the revenue model, not only the income to be obtained from the customers, but also the sponsors who will contribute to education and the advertisers who want to reach the target audience should be taken into account.

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