Purpose and Importance: Tourist guides directs to tourists' perception to destinations and influence the revisits of tourists as cultural and social mediators. In particular, tourist guides have an important function for developing destinations. It is known that tourist guides, which have a significant position and influence in the development, marketing and promotion of destinations, have positive effects on the social, cultural and economic development of the region. In recent years, Sinop is recognized as a thriving tourism city with different types of tourism and is visited by daily or short-term touristic groups. The aim of this study is to determine the role, impact of tourist guides in Sinop province or their group, their contribution to the promotion of Sinop province and their opinions and suggestions about the current tourism potential of the city. Research, being evaluated to a destination such as Sinop destination developing rapidly in cultural tourism, is considered important in terms of evaluating from the point of view of tourist guides and making important determinations about the future. Methodology: In this study, one of the most commonly used methods of social sciences, qualitative research method was used. Interview form was used for the purpose and importance of the research. In the study, one of the purposeful sampling methods, which is the homogeneous sampling method, was used. The questions used in the interview were adapted to the topic and destination using the survey of Látková et al. (2017). Interviews were conducted face-to-face and online with 15 guides. 13 interviews were evaluated due to the interviews that were empty or unrelated to the interviews. The results were analyzed according to qualitative research methods. Findings: The majority of the tourist guides who participated in the research stated that the tourist guide has the functions of introducing the country, transferring cultural resources to future generations and providing accurate information to tourists. In addition, tourist guides believe that they have a great responsibility to provide a positive image for the destination. Participants; They believe that they should cooperate with public institutions and play an active role and have a say in the development of Sinop for tourism and think that they play an intermediary role especially in terms of analyzing the needs and expectations of tourists. They also mentioned the existence of some infrastructure and superstructure problems in the destinations they visited with the group of tourist guides participating in the research. The participants stated that Sinop is an attractive destination for tourists but it should be introduced with different qualities besides the main attractions. Tourist guides believes that Sinop province can be developed with the cooperation of both private sector and public institutions. Originality/Value: The study examined the development of a shining city in tourism, such as the province of Sinop. It is anticipated to have a unique value in terms of providing a different perspective on the relationship between tourism and regional development, which is rare in the literature.
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