Abstract:

The Internet is an integral part of our everyday lives. We rely on the internet for almost all of our everyday tasks. Until the emergence of e-commerce in India, buying and selling were done in the marketplaces without the internet, but now our lives have become easier because of the many benefits of e-commerce. Because to e-commerce websites in India, we are able to purchase and sell things of our choosing at a reasonable price via online shopping. Marketers and service providers like Amazon, Flipkart, and others use cutting-edge tactics to attract and retain consumers. An understanding of why Indian millennials shops at an online store in India and how they see these shops is critical. In this work, it is examined in the context of India. Millennials are generally pleased with the products and services provided by a small number of internet merchants. Four characteristics were shown to be statistically important when it came to millennials choosing an online store.

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