Abstract:

After the 1991, Indian economy witnessed to a change in marketing conditions which are benefit to the development of economy. E-commerce is one of the aspects of changing policies of LPG, Start-ups also another emerging aspect of new policy. The purpose of this research is to understand how e-commerce as sectors brought revolutionary changes in the preference of start-ups. Now a days most of the companies providing services through online, hence it made most of the start-ups to go online because of consumer behaviour is not constant. The study was conducted by collection of primary data as well as secondary data with the help of questionnaires sent through mail among 50 respondents across India. With all background and age grouped into various profession and organisation people. The findings revealed that using e-commerce platform by start-ups are increasing in the last 6 years. Start-ups are trying to shift their trade and services from offline to online system, which means they are using e-commerce websites rather than traditional retail marketing. Time and wide reaching of goods and services are some other factors to using e-commerce to be considered. Start-ups are getting more advantages with e-commerce. I near future e-commerce impact on start-ups are positively increasing not only profit but also countries GDP. 

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