Abstract:

The concept of organizational identity has recently attracted attention and been intensively researched within the literature on organizational studies. The concept of organizational identity has been developed and enriched by studies conducted in the light of different philosophical paradigms. Thus, it has come to an important position supporting the corporate strategies of organizations. In other words, it has the potential to affect not only the external stakeholders of the organization but also its internal stakeholders by giving certain messages to their attitudes and behaviors about the organization, especially in a normative way. For this reason, institutions focus on identity in order to manage how they are positioned and perceived within the macro organizational field in which they compete and interact. A strong and clear organizational identity will attract the attention of all stakeholders and have a positive impact on them. Employees, customers, and strategic partners will demand to work with an organization that has a strong identity, and in this way they will be able to strengthen and develop their individual or corporate identity. The current study examines the concept of organizational identity from a critical perspective and offers a conceptual framework on how it affects our perceptions of organizational processes.

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