Abstract:

Before making a purchase, customers are usually involved in the purchase decision process and, after evaluating their past experiences, the information they obtain from internal and external sources, they make a choice between alternative products. Sales knowledge is important for sellers to succeed in sales business, and they need to recognize their products, customers, markets, competitors and business.Sellers working in the field of international training need to be specialized in their fields to make direct sales to their customers by providing detailed technical information about their products and to communicate this information to their customers. The expert system can be designed to automatize the information of the seller or training consultant to improve the efficiency of the initiative.