Özet:

The identity, culture and diaspora studies have recently focused on the influence the new media has created on these fields. The new media provides access to numerous resources, including transnational communication tools, access to virtual communication facilities, facilitation of social and geographical mobility, physically distant native and connectivity with diaspora members. In addition, it makes it possible to experience/producte culture and identity in the virtual environment. Through the new media, it can be said that the diaspora has gained a digital dimension. As an original cultural community with a separate language, historical and social memory, the Cherkes are a diasporic community living in Turkey, Europe, North America and the East as well as Adige, Karaçay-Cerkes, Kabardey-Balkar, which are still their hometown. The processes of practicing their cultural identities, the ways of acquiring existence as an emotional community, the struggle they give in the field of culture and identity, the efforts to public visibility have been the subject of various publications. This study focuses on revealing how the new media, as a fictional field that exceeds the boundaries of the physical world, plays a role in the culture and identity production/experience and in the struggle to gain public visibility. The diasporic communities form a virtual community through the new media, together creating a partnership, connecting with the culture of origin, and through this environment they gain knowledge and experience of their identity. This study argues that the new media has made it possible to experience, negotiate, reproduce and circulate identity, patriotic, memory and culture. This study, which aims to contribute to the field of communication and culture in general, moves from the link of topics such as mass media, new media, memory, identity. In the study, the technique and analysis of profound conversations of the methods of quality data collection was used. In the framework of the research, the Istanbul Kafkas Culture Association (IKKD) and the İzmir Çerkes Culture Association have been discussed in the framework of questions structured with a total of thirty young people who are taking the training of Çerkes dances. According to the research, the young people of Cherkes, through new media, are members of a virtual community, they have access to knowledge and experience of their identity in this environment, they represent themselves in this environment and they give identity and culture struggle through sharing information about their assets, their cultures, their history with others, they have gained public visibility. The discussions have come to the conclusion that virtual communities have forced the concept of "frontiers" in the creation of an transnational community, and that the concrete space is allowed to be established in the virtual area, and that the symbiotic relationship between the physical community and the virtual community has resulted in the strengthening of cultural identity.

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