Özet:

The article reveals the role of employee motivation of agricultural enterprises in terms of innovative development. In modern conditions of innovation development there is an insufficient level of employee motivation of agricultural enterprises to intensify innovation activity. There is a problem in understanding the essence of motivation, due to the multiplicity of approaches and methods of its study. The interpretation of the concept of "motivation" by Ukrainian and foreign scientists is given. In modern conditions to ensure, the effective functioning of agricultural enterprises there is a need for innovative activity of employee. Scientists' interpretation of the concept of "innovation" is presented. Based on the generalization of different views of scientists, it is established that there is no single position on the definition of "innovation". In modern economics, the question remains: is innovation the result of innovation or is it a process of implementing a new idea? Employees must form effective management of agricultural enterprises based on the perception of innovations. The mechanism of employee motivation of agricultural enterprises in the conditions of innovative development is offered, which provides response to innovative, economic, social, ecological changes, where the emphasis is made on increase of business activity of workers, on their encouragement to introduction and fast perception of innovations. In modern conditions, the development of innovative activities of agricultural enterprises is on the verge of synthesis of scientific knowledge and tangible assets. The modern management system of an economic entity should be based on the principle of development of its staff and the development of a mechanism for motivating employees of agricultural enterprises to intensify innovation. It was found that the perception of innovations by employees of the enterprise is their ability to implement innovations, which is characterized by the time of implementation. It is established that a well-built mechanism of staff motivation contributes to the formation of appropriate incentives and working conditions under which employees will work to achieve the goals of the enterprise. Positive results of motivational measures to intensify innovation in the agricultural enterprise will be achieved by encouraging employees to self-development to ensure their professional growth.

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