Abstract:

The fact that individuals watch each other is not a new phenomenon has gained popularity with social media. The aim of this study is to reveal the reasons for social media users’ monitoring motivations and to clarify what monitoring means for them, as well as their reflection in their daily lives. When observation studies were studied, the majority of the studies found that observation was discussed in theoretical scale, the field research was backward, and in a small number of field research, the motivations of observation of social media users were not studied. Therefore, the current study is thought to be different in terms of how it deals with social media users and monitoring motivations and will contribute to research in the future. A quality research design was made in accordance with the purpose of the work. The questions to be answered in the study are defined as follows: 1.Why are social media users in monitoring behavior? 2nd What does surveillance behavior mean for social media users? and 3. What are the motivations of social media users? The fourth. How do participants approach Instagram as a monitoring tool? and 5. How do participants use Instagram as a monitoring tool? 6 . What are the effects of social media surveillance behavior on your daily lives? For example, the researchers are preferred to find out how to find out how to find out how to find out how to find out how to find out. According to the subject and purpose of the study, the method of measurement sampling was used in the study as a data collection technique was thoroughly discussed. Imaginary analysis and content analysis techniques have been used when data are analyzed. The analysis resulted in 9 topics related to the main issue of the research. The study found that the motivations of user monitoring on social media are emotional needs, learning, social anxiety, the desire to control, an instrument of interaction, curiosity, getting inspiration, seeing it as a leisure activity and negative actions.

Abstract:

Although surveillance is not a new phenomenon for individuals, it has become widespread with social media. This study aims the reasons behind social media users’ surveillance motivations and its reflections in their everyday lives, and what surveillance means to them. When the studies on surveillance are examined, it is observed that the vast majority of studies concentrate on the theoretical aspect of the subject, and that field research remains in the background. It is also observed that field studies, which are very few compared to theoretical studies, do not focus on analyzing the surveillance motivations of social media users. In this respect, our study may contribute to the research area by offering a fresh perspective on social media users and their surveillance motivations. In accordance with the purpose of this study, a qualitative research design has conducted. The questions tried to be answered in the study has determined as follows: 1. Why do social media users make surveillance? 2. What does the act of surveillance mean for social media users? 3. What are the surveillance motivations of social media users? 4. How do they use Instagram as a surveillance tool? 6. What are the reflections of the act of surveillance in users' daily lives? In accordance with the research questions, the phenomenological pattern has preferred, which is one of the qualitative research designs. In the study in which the criterion sampling method has used in accordance with the research subject and purpose, the in-depth interview has conducted as a data collection technique. Descriptive analysis and content analysis has used in analyzing the data. The results of the research revealed that there are 9 themes related to the main problem topic. The surveillance motivations of social media users consist of emotional needs, the need for information, social anxiety, desire to control others, the need to interact with them, to be inspired by them, killing the leisure time, and negative actions.

Keywords: