Özet:

Even though yoga tourism is a niche market in India, it is expanding and changing. Improved health and wellness are becoming increasingly important to people all over the world. New business opportunities in this underserved market can be opened by gaining an understanding of their requirements, attitude, and behavior toward yoga tourism. With the rise of the "travel to feel well" trend, yoga tourism has emerged and grown. The reasons for yoga tourism were discussed and explained in this study. The primary data from 421 respondents were gathered through the use of a questionnaire that was developed in a structured and unambiguous manner. The study found that tourists are more likely to participate in yoga tourism when they are pleased, curious about culture, spirituality, and religion.

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