Abstract:

In the global world, participation in the tourism industry is increasing day by day. One of the most important phenomena in the industry is destinations. The destination's becoming a brand or how good the destination image is can show parallelism with its share from tourism. In this context, tourists who participate in tourism come into play and their thoughts about destinations can shape the future of destinations. It is important to value the opinions of tourists who share their experiences and feelings so that the future of destinations can be positively shaped. Tourists generally find it appropriate to share their thoughts on social media as they feel more comfortable. In this study, sentiment analysis was used to examine these shares of tourists. The fact that the number of shared tweets is high and the data are difficult to analyze manually is one of the most important reasons for choosing sentiment analysis. Because sentiment analysis is one of the most important techniques preferred for automatic analysis of data. For this reason, the aim of this study is to determine how time and emotions play a role in tweets shared by tourists. In this respect, the study fills an important gap in the literature. In addition, the study is thought to be important for the destination stakeholders, as it offers suggestions for converting negative emotions into positive ones or developing positive emotions further.

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