Özet:

The kiwi fruit crop is inscribed within the context of deep changes that the agri-food sector experimented since the 1990s. The objective of the present work is to reveal the particularities assumed by a non-traditional production like the kiwi fruit, in the southeast of Buenos Aires province, through the identification and characterization of the producers and the social organization modalities of production adopted. The methodological strategy has been fundamentally qualitative. Semi-structured interviews were realized to a variety of qualified informants, mainly producers and workers, complemented by participant observation in farms and packings fruits. The results show the entry of new agents to the agricultural production, quality requirements in the production, companies that integrate post-harvest activities, intermittent and eventual labour insertions and the permanence of traditional characteristics that belong to the precariousness of the agricultural sector

Anahtar Kelimeler: