Abstract:

Abstract In a context in which entertainment options are becoming larger and easier to access, television has searched for strategies to retain the public and attract a new audience. The internet, which seemed to threaten the hegemony of TV, has been a great ally in this task, especially in the use of social networks. In this context, the talent show The Voice has been quite effective in the dialogue with the audience enabling Social TV and spreadable content. In the search to investigate the synergy between audience, producers and social media, we found strategies involving apps, backstage videos, spoilers, colloquial language, hashtags and possibilities of altering the narrative flow through a bibliographical research and documentary analysis, considering nature of the empirical object.

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