Özet:

A pre-experimental study to assess effectiveness of folk media on the knowledge and perception regarding Ayushman Bharat-PMJAY among selected population of U.P. was conducted with the objective to assess the effectiveness of folk media on the knowledge and perception regarding Ayushman Bharat-PMJAY among selected population of U.P. Pre experimental research design was adopted and non-probability convenient sampling technique was used to select the sample. A structured questionnaire of 25 questions and perception likert scale of 10 items was prepared to assess the knowledge and perception of population regarding Ayushman Bharat-PMJAY. A structured knowledge questionnaire and structured perception scale on Ayushman Bharat -PMJAY (pre-test) was administered to the group, followed by administration of folk media on the Day-1. Then on Day-7, post-test was conducted. Data obtained were analyzed and interpreted by using both descriptive and inferential statistics in terms of frequency, percentages, mean, and S.D. score. Findings showed that: majority of population i.e. 47 (78.33%) were having good knowledge whereas 12 of these samples (20%) were having excellent knowledge and 1 of these samples were having poor knowledge. It was evident from the results that the mean post-test knowledge and practice score were more than mean pre-test scores. Findings showed that folk media was effective to gain knowledge and favorable perception regarding Ayushman Bharat -PMJAY. majority of samples i.e. 48 (40%) were having favorable perception and only 12(60%) samples were having neutral perception. The calculated Z value (2.10) for knowledge and the calculated Z value (4.06) for perception is greater than the tabulated Z value (1.645) at 0.05 level of significance at (df =59) which concluded that the Folk Media was effective in improving the knowledge and perception towards Ayushman Bharat -PMJAY among selected population of U.P.Chi square test was done showed that there was significant association between the mean post-test knowledge score with selected demographic variables. It was also showed that there was a significant association between the mean post-test perception score with selected demographic variables. The Karl Pearson coefficient of correlation was computed (r = 0.19) which indicate no relationship between the knowledge post-test scores and perception post-test scores regarding Ayushman Bharat-PMJAY among selected population of U.P.

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