Abstract:

Social media is a buzzword in 21st century, it is a web based or mobile based application which allows user to create, share content and interact. This research study primarily focuses on to know the basic understanding of social media and its use in teaching faculty of management institutes in Pune City. Social Media Literacy skills includes awareness regarding social media, understanding of functions of social media, basics of content creation, managing groups and conversation, alert, privacy as well as risk associated with social media. Study of 45 management institutes in Pune city were conducted and survey result of 205 management faculty were recorded and analysed. The results received from study are really positive. The literacy level among teaching faculty of management institutes is good and most of the faculties are well-versed with social media literacy and they have basic understanding about social media and its uses. This research paper could be perfect guide to future research about using social media for education. The situation arises from COVID-19 Pandemic accelerated online and virtual learning and maximizes the use of social media in learning. It will be great if faculties can be able to use social media for education more effectively and efficiently

Keywords: