Özet:

Brand awareness is playing an important role in customer decision making. In present days, brands become successful brands when they are original and well selected. When consumers remain loyal to any such brands, then it will become more successful. For every brand, it is a big challenge to remain successful in the market. Collection of up-to-date information, analysis and determination of right decisions and implementation of various strategies are required to keep on a successful brand. The brand in this research paper is a very popular Papad brand which is consumed in almost every house of our country. The brand has existed for more than 62 years in the market. They use business strategies and philosophies in such a way that they can confront the leading business giants like Apple and Starbucks. They started to make Papad and sell these in getting a profit of 50 paisa per day and with only Rs.80 of capital. Nowadays they are having more than 45, 000 lady employees which sets an example of women empowerment. The work distribution is that every employee should work at least 4-5 hours daily and to earn an income. All the lady employees are equal owners without color, cast, and position wise discrimination. Without having management education, the ladies are following collective ownership culture, where each lady employee herself owns a small part of the organization. As they are co-owners, they are responsible for profit or loss. In this way, the lady members build trust among each other

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