Özet:

The publishing sector has gained a new appearance depending on the developing technical and technological possibilities. The books are multiplied in type and number. Distribution, promotion and design have become determining elements for a work to be demanded as much as the minimum content of the book. However, the design is not independent of the design. In this article discussed the novels about Mevlânâ also find the lines seen in the design of popular books. These lines that see a bridge between the writer, the work and the reader carry symbolic images. There is a lot of expression in these works with a religious appearance as content. In particular, it can be said that the majority of the reward of Mevlânâ in our society directed the writers to take advantage of a symbolic meaning pool, whether or not. Especially the thanksgiving field of the symbolic patterns of Tasavvuf has influenced the books associated with this field in a symbolic and formal way. In terms of the content design relationship, the book cover, designed as a fragment of the novel, has created a prizmatic appearance. In order to clarify this emerging picture, the rules of book design were focused on what dynamics the popular culture agreed with. In this direction, it was sought to answer the questions about how determining the content in the book design has become religious to what kind of popular extensions. To find answers to these questions, literature scan and Foucault-centered speech analysis methods were used.

Özet:

Publishing sector has gained a new appearance depending on developing techniques and technological opportunities. The number and the genre of books have been increasing. Distribution, advertisement and design significantly affect a book to be demanded at least as much as its content. However, design of a book isn’t independent from its content. It is encountered that the novels about Mewlana, discussed in this article, has the same design lines with the popular novels. These lines whose function is to operate the communication among the author, the work and the reader have symbolic meanings. As these works have a religious appearance as content, there are numerous abstract expressions in them. Especially it can be uttered that Mewlana’s pluralist meaning especially in our society lead authors intentionally or not to a meaning pool. Particularly the structure of Sufism built by symbolic patterns affects these kinds of books symbolically and structurally. The cover of the books that are designed as trailers of them which display a prismatic appearance. It is focused on how rules of a book design are associated with popular culture dynamics in order to clarify the result. Accordingly, the answers of some questions such as how the design of a book determine the content and to what extend spirituality turns into popularity have been investigated. To find these answers, literature search and Foucauldian discourse analysis methods have been applied. 

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