Özet:

Often, “fake news” generated for a specific purpose with financial, political or social motivation, spread rapidly through communication technologies such as social media and search engines, threatening the public’s communication to real information. Despite the false news produced in food and nutrition matters, the creation of awareness on these matters is only possible by the work of sustainable public relations to build conscious, healthy communities. Based on the idea that mainstream public relations strategies and tactics can also be used in the work of activist public relations that contribute to the development of civil society, this illustrative study defines the role of the Public Relations manager who continually seeks and questiones the correct and real information; the role of the "Fact Manager" who keeps the correct and objective information at the focus in communication towards both internal and external target audiences. In this context, the purpose of the study is to identify the characteristics of the Truth Manager and determine what to do in situations that they face with fake news and what strategy to act according to. The seven types of content of the fake news are explained with examples in Turkey and nutrition, while the other dimensions are determined as source reliability, content spread and potential damage. As a result, the Truth Manager has defined strategies that can be followed against false news with the aim of illuminating the public about food facts, defined with the characteristics of the news-confirming institutions and relevant international institutions, which are dependent on the professional ethics, capable of using alternative mechanisms, and which are defined with the characteristics of the news-confirming institutions and relevant international institutions. The aim of the study is to draw an implementation framework for the activities of the lobbying activities, corporate public relations, civil society organizations and associations related to the field.