Özet:

Thetwenty-first century, new communication technologies and conducted public relations activities poses a great significance. In this connection, the Internet’s 3 basic functions are mentioned; 1) Twoway Internet communications havemade it possible as never before, 2) The new media landscape is changing rapidly, 3) Technology, information, data distribution and retention have made it possible than ever. In the light of this definition, in the process, the companies reach customers in this direction has shifted channels. This effective use of communication channels: It is possible with the proper use of functional, visual and linguisticelements. In this study, web sites Gittigidiyor, Butigo, Trendyol, Markafoni, Morhipo and Limango which operating in Turkey by analyzing functional, visual and linguisticuse of the new media assessments will be made on their efficiency. The main purpose of these web sites that make sales gains rate change is undoubtedly due to many factors. Firstly websites examined in order to obtain preliminary information, then, surveys were undertaken to consumers using this sites. Satisfactionwith the web sites; site administration, being customerfocused, from the design and the options presented by the diversity of factors which have been studied to determine how much is attached by collected 126 surveys. ONLİNE SATIŞ YAPAN KURUMLARIN YENİ MEDYA FONKSİYONLARININ İNCELENMESİ

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