Abstract:

There are many factors that manage the purchasing process of individuals today. One of these factors is compulsive purchases, which are also called impulsive or obsessive. The aim of this study is to identify the factors that affect compulsive purchases. Compulsive purchasing is a behavior of purchasing at a level that can be considered a psychological disorder. There are many factors that drive consumers to compulsive purchases. This study has studied the effects of personality characteristics, materialism and status consumption on compulsive acquisition. The personality characteristics included in the study are the characteristics that form the basis of individual behavior. The materialism, which is considered to have an impact on the status consumption, is the fact that possession of objects is seen as a very important element. The status consumption is defined in the form of the individual's behavior of purchasing according to the status. The 446 surveys collected face-to-face through the survey form prepared using literature, implemented structural equality modeling. The research finds that personality characteristics, materialism and status consumption have an impact on compulsive acquisition.