Abstract:

Technological and scientific development which is the result of globalisation is forcing the current companies to change financially. Especially the rapid growth in informatics and communication, has not only increasednthe processing speed but aLso destroyed the importance of the consepts like time and place. This situation made the investors invest on the international markets and also reach international funds. Globalisation has amde radicalisation in companies' financial structure. It has now beeb obligatory for the companies to adapt the change And the ones which can not adapt to this change are thought to go down in this competitive market. Globalization, which is indexed to technological and scientific developments, has brought many radical changes in the field of economics as well as in many areas. In the process of globalization, new trends are emerging in national and international economic markets. New trends in the economy have affected businesses the most. When it is thought that increasing the influence of the globalization process day by day, the enterprises which are trying to maintain a closed economic structure by stopping the process in the environment of intense competition and interaction are deemed to have accepted to throw themselves out of economic life. In this point, it is very important for the enterprises targeting to succeed in the globalization process to apply the new techniques and approaches in the financial area. Because new trends brought together the concept and rules of financial globalization. The adaptation of new trends in national and international businesses is required in a competitive environment in which dynamic economies are adapting to the process. Globalization affects the whole of business functions because of having an open system. On the other hand, the fact that most of the decisions taken by the business are financial, makes the financial function more attractive. For this reason, it is necessary to take a holistic approach to business functions in a finance-oriented manner. Effective financial management practices need to be dealt with in order to achieve this. 

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