Özet:

Children are an important target marget for marketers because of the fact that they direct both their expenditure and their parents expenditure.That they are to be consumers relate tothe consumer socializationof children.. The family communication is significant in consumer socialization of children because parent’s affect their children’s purchasing behaviours. The main purpose of this study is to examine the associations between family communication about consumption , socio-demographic characteristics of childrens and their materialistic attitudes. Datas were collected through a self-administered survey distributed to 306 children who are 3rd and 4rd grade students in Tarsus. The findings show that there was correlation between concept oriented family communication and materialism, but there wasn't correlation between socio oriented family communication and materialism. Although, there was significant correlation among socio and concept oriented family communication with income and there was correlation between age and only socio oriented family communication.. Additionally, parents taking socio oriented family communication interfered how their children’s expenture their allowance and which program they watch

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