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Alternatif deneyimler, arayışlar öneren tüketim kültürü içerisinde spiritüel anlam ve pratikler de “özgün” ve “egzotik” deneyim alanları, yaşam tarzı alanları olarak karşımıza çıkabilmekte, bu süreç tüketim kültürünün çağdaş görünümlerini sorunsallaştırabilmek açısından önemli kavramsallıklar sunabilmektedir. Spritüelliğin bireyselliğin dışa vurulduğu bir alana dönüştüğünü iddia edebileceğimiz bu süreç, postmodern tüketim kavramsallaştırmaları, New Age kültürü, bireyselleşme, ekonomik yapı, gündelik hayata dair fantezi ve arayışlar gibi dinamikler eşliğinde okunduğunda daha da anlaşılır hale gelmektedir. Bu çalışma, bu sürecin dinamiklerine ve güncel görünümlerine dair kavramsal bir tartışma yürütmeyi ve metateorik bir yöntem izlemeyi amaçlamaktadır. Çalışma bu tartışmayı üç düzlemde sürdürmeyi hedeflemektedir: a) Bireyselliğin sergilendiği bir alan olarak kutsallık; b) Spiritüel sembol ve anlamların kültürel tüketimi ve yeniden üretimi; c) Kutsal, spiritüel anlam, sembol ve pratiklerin meta-nesne olarak tüketim piyasasında yerini alışı. Bu çalışma çağdaş tüketim kültüründe spiritüel anlam ve içeriklerin bireysel bir mitoloji kurmanın, ayırt edici bir üslup ve tarz yaratmanın popüler ruhsal biçimleri haline gelebildiğini, kutsalın bugünün arayış ve fantezilerine denk düşecek şekilde yeni bir bakış ve öznel yorum etrafında yeniden yorumlanabileceğini iddia etmektedir. Kendini “mükemmel” hissetmenin, bedensel ve ruhsal bir “bilgeliğin” yol ve yöntemlerini sunan postmodern kutsallık biçimleri bireyselleştirilmiş bir hayat tarzı anlatısına spiritüel bir boyut katmakta, öte yandan metasal bir dolaşımla tüketim piyasalarında nesneleşebilmektedir.
Alternative experiences, searches suggesting consumption culture, and spiritual meanings and practices can also appear to us as the areas of "exotic" and "exotic" experience, as the areas of lifestyle, this process can offer important concepts in order to problematize the contemporary appearance of consumption culture. This process, in which we can claim that spiritism has turned into an area where individuality is shaken out, becomes even more understandable when it is read in conjunction with dynamics such as postmodern consumption conceptualizations, New Age culture, individualization, economic structure, fantasy of everyday life and searches. This study aims to conduct a conceptual debate on the dynamics and current appearances of this process and to follow a metathoretical method. The study aims to continue this discussion in three levels: a) Holiness as a field in which individuality is exhibited; b) Cultural consumption and re-production of spiritual symbols and meanings; c) the place in the consumption market of sacred, spiritual meanings, symbols and practices as a meta-object. This study claims that in the contemporary consumption culture, spiritual meaning and content can become popular spiritual forms of establishing an individual mythology, creating a distinctive style and style, and can be reinterpreted around a new view and subjective comment in a way that corresponds to the quest and fantasy of today’s holy. Post-modern forms of holiness, which offer the ways and methods of feeling "perfect" and of a physical and spiritual "consciousness", add a spiritual dimension to the narrative of an individualized lifestyle, and, on the other hand, they can be objectivated in the consumer markets by a metallic circulation.
Spiritual meanings and practices within the consumption culture that propose alternative experiences and quests can be seen as “original” and “exotic” areas of experience and lifestyle, and this process can present important conceptions in terms of problematizing contemporary aspects of consumption culture. This process, which we can argue that spirituality has turned into an area where individuality is expressed, becomes more comprehensible when it is read in the context of dynamics such as postmodern consumption conceptualizations, New Age culture, individualization, economic structure, fantasy and quests about daily life. This study aims to conduct a conceptual discussion about the dynamics and current aspects of this process and to follow a metatheoretical method. The study aims to continue this discussion on three levels: a) Holiness as an area of individuality; b) cultural consumption and reproduction of spiritual symbols and meanings; c) The place of sacred, spiritual meaning, symbols and practices in the consumer market as a commodity-object. This paper argues that in contemporary consumer culture, spiritual meanings and contents can become popular spiritual forms of individual mythology, of creating a distinctive style and that the sacred can be reinterpreted around a new look and subjective interpretation that corresponds to today's quests and fantasies. The postmodern forms of holiness that offer the ways and methods of feeling “perfect”, and of a physical and spiritual “wisdom” add a spiritual dimension to an individualized narrative of a lifestyle, and on the other hand can be objectified in the consumer markets through a commodity circulation.
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