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Çalışmanın amacı, özellikle Doğu Karadeniz Bölgesinde önemli bir turizm çeşidi haline gelen ekoturizm kavramının turizm yöneticilerinin algılarındaki yerinin belirlenmesidir. Turizm yöneticilerinin ekoturizme bakış açılarının ortaya konması ve tutumlarının tespiti hedeflenmektedir. Birçok farklı turizm çeşidini bünyesinde barındıran ekoturizm faaliyetlerinin, mevcut ve geleceğe yönelik olarak, Giresun turizmine katkısının durumu belirlenmeye çalışılmıştır. Bu kapsamda, çok kriterli karar verme yöntemlerinden biri olan Analitik Hiyerarşi Prosesi (AHP) yöntemi kullanılarak, Giresun ilinde otel ve seyahat yöneticileri, İl Kültür Turizm Müdürlüğü yöneticileri, turizm alanında çalışan sivil toplum kuruluşları yöneticileri ve turizm eğitimi almış alanında uzman akademisyenler ile anket yapılmıştır. AHP yöntemine uygun olarak hazırlanan anket formunda, doğal şartlar, ulaşım, güvenlik, fiyat, iklim, yayla turizmi ve konaklama tesisleri kriterleri kullanılmıştır. Ayrıca, SPSS analizi ile yöneticilerin demografik bulgularına yönelik sonuçlar elde edilmiştir. Toplam 10 turizm yöneticisi ile yüz yüze şekilde anketler uygulanmış ve sonuçlar analiz edilmiştir. Çalışma sonucunda, ekoturizm destinasyonlarında gerçekleştirilen turizm faaliyetlerini etkileyen kriterlerin seçimine yönelik öncelik sıralanması en önem verilenden az önem verilene doğru sırayla güvenlik, ulaşım, fiyat, iklim, yayla turizmi, konaklama tesisleri ve doğal şartlar olarak belirlenmiştir. Turizm yöneticileri tarafından ekoturizme etki eden en önemli kriterin güvenlik olduğu ifade edilmektedir.
The objective of the study is to determine the place in the perceptions of tourism managers of the concept of ecotourism, which has become an important tourism variety especially in the Eastern Black Sea Region. The aim of tourism managers is to identify the views of eco-tourism and their attitudes. The state of the ecoturism activities, which hosts many different types of tourism within, has been sought to determine the contribution of the entrance to tourism in the current and future direction. In this context, using the Method of the Analytical Hierarchy Process (AHP), which is one of the multi-criteria decision-making methods, the hotel and travel managers in the province of Giresun, the managers of the Provincial Culture Tourism Directorate, the managers of civil society organizations working in the field of tourism and the academics with specialists in the field of tourism education have been surveyed. In the survey form prepared in accordance with the AHP method, the natural conditions, transportation, safety, price, climate, river tourism and accommodation criteria were used. Furthermore, SPSS analysis has been achieved results for the demographic findings of managers. A total of 10 tourism managers have faced-faced surveys and the results have been analyzed. As a result of the study, the priority ranking for the selection of criteria affecting tourism activities performed in ecoturism destinations has been determined as safety, transport, price, climate, river tourism, accommodation facilities and natural conditions in order to the least given importance. The most important criterion affected by ecoturism by tourism managers is security.
The aim of the study is to determine the place of the concept of ecotourism in the perceptions of tourism managers which has become an important type of tourism especially in the Eastern Black Sea Region. It is aimed to determine their attitudes and to reveal the perspectives of tourism managers on ecotourism. It has been tried to determine the current and future contribution of ecotourism activities, which include many different types of tourism, to Giresun tourism. In this context, using the Analytical Hierarchy Process (AHP) method, which is one of the multi-criteria decision-making methods, a survey was conducted with hotel and travel managers in Giresun, the managers of the Provincial Directorate of Culture and Tourism, the managers of non-governmental organizations working in the field of tourism and academicians who are experts in the field of tourism education. In the questionnaire prepared in accordance with the AHP method that the criteria of natural conditions, transportation, safety, price, climate, highland tourism and accommodation facilities were used. In addition, the results of the demographic findings of the managers were obtained by SPSS analysis. The results were analyzed and conducted total of 10 tourism managers with face-to-face surveys. As a result of the study, the order of priority for the selection of the criteria affecting the tourism activities carried out in ecotourism destinations has been determined as safety, transportation, price, climate, highland tourism, accommodation facilities and natural conditions, in order from the most important to the least important. It is stated by tourism managers that the most important criterion affecting ecotourism is safety.
Field : Eğitim Bilimleri; Fen Bilimleri ve Matematik; Filoloji; Güzel Sanatlar; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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