Özet:

The article is aimed at studying the opportunities of implementing visual aids in teaching analytical reading methods to students at language colleges. In the first part the author analyses the category of reading technique, the tasks of teaching basic and analytical reading which are related to the object of the research. The neccessity to enhance motivation and cross-cultural competence of learners due to the use of visual aids and authentic texts is being justified. The author argues the applicability of paradoxical statements for demonstration of the conceptual analysis cases. The technique of paradoxical statements’ analysis, allowing to define the key text concepts and the character of their interrelation by making up structural schemes, is being considered. In conclusion of the article examples of the analysis with interpretation and practical recommendations are provided.

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