Özet:

The aim of this study is to show that advertising posters can be evaluated in the framework of the information design principles. Many studies show that the information design is not evaluated within the scope of the application. However, visualization of information, which is the point in which visual communication is interconnected with the information design, brings the obligation to comply with the principles of information design in the poster designs. In particular, compliance with the information criteria in advertising posters will increase the communication capacity of the poster and will also prevent it from causing unfair situations from the consumer and competing companies. Therefore, the monitoring of the principles of information design on advertising posters is an ethical responsibility as visual communication is indispensable. In this study, the theoretical six structures of the information design principles were studied, the information elements included in the advertising posters were addressed, and from the information obtained, the sample advertising posters were evaluated in the context of the information design.