Özet:

Abstract The article focuses on the need to stimulate resource-saving and innovative technologies in production entrepreneurship to support environmental security. It is noted that the ecologisation of production will contribute to the reduction of energy intensity of the gross domestic product. The high level of energy intensity of Ukrainian industry was determined and the necessity of transition to alternative fuels was noted. In the scientific world, there is no effective methodology for the estimation of financial management of innovative ecological entrepreneurship. On this basis, our own methodology for such an assessment is offered. The system of indicators for the calculation of multifactor production function of the influence of measures of financial and innovative management on the ecologisation of business and level of power intensity in the GDP of Ukraine was defined. Forecasting of capital investments and current environmental protection costs by type of environmental protection measures was carried out. The insufficient level of investment and innovation support of entrepreneurship in Ukraine to ensure its environmental friendliness and reduction of energy intensity was noted. The purpose of the article is to assess the effectiveness of investment and innovation measures and their impact on the development of environmental entrepreneurship in the conditions of a rapidly changing external environment.

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