Özet:

When it comes to understanding social change, the series are in an important position in terms of the storage of the data of culture and the reflection of society. In television series, modernity is reflected with a view that embodies conflicts like old/new, traditional/modern, with the emergence of new media platforms, it is evident that the series is going to search for new styles in its stories. In the study that starts from this innovation, we will explore how the phenomenon of individuality is presented in the appearances of today. Fi series, which is one of the first content produced for new media platforms in Turkey, has been selected as a sample. In recent periods, the positioning of digital platforms as an important factor in the circulation of cultural meanings has been effective in the selection of sample. In this direction, the study has evaluated the issues such as how individuality is reflected in character descriptions, the emotional conditions of people living in a individualized culture, the blessing of individuality, the conflict of ourselves, selfishness, the re-discovery of ourselves. The series was subjected to visual analysis through Geert Hofstede's cultural dimensions. Hofstede's collectivism-individualism classification has been effective in strengthening the defence of the study. As a result, it is found that in Fi, almost all characters are presented in images that undermine the individuality approach.

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