Özet:

The presence of media as the fourth estate not only shows the forms communication take place in a society and its effects/reflections, but also explains how media manages these processes as a result of its internal dynamics. These internal dynamics of the media, e.g. its editorial policies, the way it presents the news or developments, its sense of ethics or its institutional structure, do not remain only as an internal reality but also aims to inject these aspects to its audience through artificial means such as perception management, manipulation, framing and influence, as it is especially the media who is able to realize the goal of establishing and influencing the common consciousness of the society. Neither the government nor the opposition or political parties and organizations as well as non-governmental organizations have the same appeal as the media. In fact, these powers influence and direct the society using the media. Moreover, all these powers owe their existence and power to the media. Indeed, media psychology is the field which studies, analyzes and scrutinizes all these processes. With a short history in the field of communications, media psychology is taught in very few universities both at undergraduate and graduate level in Turkey. This study has been carried out to measure how the Media Psychology course is perceived by Istanbul Yeni Yüzyıl University, Social Sciences Institute, Media and Communication Management program graduate students. Within the scope of the study, 8 students answered the following question on their final exam: “What did you understand during the term from the ‘Media Psychology course’? Discuss in 5-6 paragraphs", on which content and discourse analysis have been carried out.

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