Özet:

As a result of technological developments and increasing competition conditions in recent years, the world has entered a major change. As a result of the developments, the needs and expectations of individuals have also changed. In this context, as in every sector, there have been changes in the housing sector. In the face of these changes in the housing sector, it has become important for the construction companies that want to a competitive advantage to determine their customer needs and expectations and to create products and services in this direction. The way to get rid of the competitive environment, especially in the housing sector, is through the understanding of customer needs and the adoption of customer-oriented strategies. It is possible that each household person will make certain decisions on housing preference at a stage of the family life cycle. Although household people’s housing decisions actually involve the decision to move and a new housing choice, the process of making these decisions is very complicated. Because changing conditions can reveal a lot of different housing decisions. Housing purchasability is a complex issue that should not be assessed only in terms of economic implementability. The environmental and social elements of the housing should also be taken into account to improve the quality of life and the sustainability of the society. This study aims to emphasize the criteria affecting housing preference, taking into account various economic, environmental and social criteria. The assessment of the criteria for this purpose was made using the AHP method. According to the AHP results, the most important criterion is the "Location of the Housing". On the other hand, the main criterion that has the least impact on the housing selection criteria was "Housing's Environmental Sustainability".

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