Abstract:

Abstract Environmental problems, which have become a global threat, negatively affect the future of the tourism sector, as in many areas. In the tourism sector, some environmentally sensitive activities are implemented in order to minimize environmental problems. The green star certificate given to environmentally sensitive accommodation establishments is one of the most important of these applications. This study was conducted to determine how green star hotel applications are perceived by customers. In this study, the interview method, one of the qualitative research methods, was used. For this purpose, the customers of a green star hotel in Nevşehir were interviewed. Within the scope of the research, 26 participants were reached and interviews were conducted within the pre-prepared semi- structured interview form. The data obtained in this direction were analyzed by descriptive analysis method. Within the scope of the findings, it was concluded that the green star creates a positive image in the perceptions of hotel customers. In addition, the results of the research show that hotel customers differ in their perspectives on their travels after staying in a green star hotel. Mostly, it has been reached that the customers will prefer green star hotels in their next trips. However, the results of the research show that the biggest shortcoming of green star hotels is advertising and promotion activities. It has been determined that if the customers have information about green star hotels, they will prefer environmentally friendly hotels.

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