Özet:

In our country and in the world, there is a crowd of television viewers who try to apply what they see in these programs to their own lives, taking the characters in the programs as an example to themselves. In such a case, the impact of television shows on the viewers is a water-near fact. Television programmes are measured by the rating system. This system provides us with the tracking rates of channels and programs. This study aimed at discussing how television shows, the tendency of the society to watch television, the pre-COVID-19 pandemic and how this pandemic affects the community's television watching habits, and to keep light on a part of the media field by investigating how this pandemic affects the community's television watching habits. The research is essential in terms of the recognition of the TV viewers by the channels that broadcast television, advertising brands and media planning agencies in terms of revealing which types of programs the Turkish society is more watching. In this framework, the rating data of the program types of nine measurable channels that can be measured in 2019-2020 has been taken by Native Media. These data are illustrated to identify the changes in the community's television watch habits before and after COVID-19. The study found that the community after COVID-19 increased interest in news programs by showing more attention to the news function after the pandemic, which is the functional feature of television.

Anahtar Kelimeler: