Atıf Sayısı
15
Görüntüleme
17
İndirme
6
Sesli Dinleme
1
Store atmosphere is a major factor which attracts to store to customer, cause to more time and money spending at store. Studies in marketing literature argue that this factor affects customer’s both emotional and cognitive assessment and conative responses importantly. Building store atmosphere and development costs incurred to be able to attract to customer of a large majority of present day retail stores have supported to foresight that. The study aim is to examine results and analysis findings of studies regarding store atmosphere and emotion on the basis stimulusorganism-response [S-O-R] paradigm, explained on the basis literature importance of store atmosphere in terms of customer emotion at marketing. The introduction of existing paradigm in a detailed study prepared on particular literature
Store atmosphere is a major factor that attracts to store to customers, cause to more time and money spending at store. Studies in marketing literature argue that this factor affects both customer’s emotional and cognitive assessment and conative responses importantly. Building store atmosphere and development costs incurred to be able to attract to customer of a large majority of present day retail stores have supported to foresight that. The study aim is to examine results and analysis findings of studies regarding store atmosphere and emotion on the basis stimulusorganism-response [S-O-R] paradigm, explained on the basis literature importance of store atmosphere in terms of customer emotion at marketing. The introduction of existing paradigm in a detailed study prepared on particular literature
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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