Abstract:

Corporate social responsibility (CSR) has become the crucial concept in the context of gaining market competitive advantage. CSR primarily influences customer and is considered as the significant factor is attaining superiority in the market. CSR is studied widely by many authors because of its wide range of applicability among various industries. In the existing literature, studies have explored certain dimension to know its effect and impact on other marketing prospects. This paper is framed to bring forth the seminal dimensions that are being taken for studying CSR in the process of building various conceptual models and linkages. Though there are many studies who have proposed various dimensions of CSR, we concentrated only on the seminal works of the well-known authors whose scales are repeatedly used for measuring CSR. Further study is planned to validate the dimensions in specific than in general. Specifically, the study extracted and studied articles from pioneer studies to the current year.

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