Abstract:

There are people from different ethnic origins and cultures in international. This situation is important in the business activities in the international market and the business must cooperate with individuals of different ethnic origins and cultures. The increase in ethnic and cultural differences also makes their management necessary. The expectations of the X and Y generations in the business life differ from each other and affect the management and leadership policies of the companies. For this purpose, the study's purpose is to show whether the ethnic and cultural differences of the businessmen in international enterprises differ in the context of the X and Y generations. Quantitative methods have been used in the research and the survey has been applied to managers and staff in the X and Y generations in international enterprises operating in Istanbul. 387 people participated in the study. Parametric techniques are used in the analysis of data. When the findings are studied, the management of differences varies according to the X and Y generations, and also according to the ethnic origin. The study also examined the differences of ethnic and cultural differences of demographic factors in the context of generations, and found that some demographic factors showed differences. The study ended with recommendations on management and leadership policies to employees of different ethnic backgrounds and international with a multicultural structure, located in the X and Y generations.

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