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Stratejik iletişim literatüründe gündeme gelen yeni kavramsal ve kuramsal arayışların ve yaklaşımların konu edildiği bu çalışmada, alanın önde gelen uluslararası dergileri arasında kabul edilen Business and Professional Communication Quarterly, Corporate Communications: An International Journal, International Journal of Strategic Communication, Journal of Applied Communication Research, Journal of Communication Management, Journal of Communication Inquiry dergilerinde Ocak 2015 ile Mayıs 2020 tarihleri arasında yayımlanan makaleler, sistematik inceleme yöntemi ile analiz edilmiştir. Bu dergilerde yer alan ve stratejik iletişim alanı için yeni kavramlar, kuramlar ve yaklaşımlar öneren makaleler belirlenmiş, bu makaleler alanın yeni yönelimlerini belirlemek için değerlendirilmiştir. Bulgular, mevcut stratejik iletişim anlayışının örgüt merkezliliğinin ve yönetsel kontrol üzerine kurulu mantığının günümüzde özellikle dijital dönüşümlerle geçersiz hale geldiğini göstermektedir. Günümüz toplumlarında, kurumlarında ve kamularında yaşanan dönüşümler, stratejik iletişimi daha katılımcı, açık, esnek ve etkileşimli olarak kavramsallaştırmayı zorunlu kılmaktadır. Alanın temel kavramları olan ‘strateji’ ve ‘iletişim’ anlayışları gözden geçirilmeli; stratejik iletişim, makro düzeyde, toplumsal boyutu ile analiz edilip tartışılmalıdır.
The new conceptual and theoretical research and approaches in the strategic communication literature are discussed in this study, the articles published between January 2015 and May 2020 in the Business and Professional Communication Quarterly, Corporate Communications: An International Journal, International Journal of Strategic Communication, Journal of Applied Communication Research, Journal of Communication Management, Journal of Communication Inquiry, which were recognised among the leading international journals of the field, were analyzed by the method of systematic review. Articles included in these magazines and proposing new concepts, theories and approaches for the strategic communication field have been identified, these articles have been evaluated to identify the new directions of the field. The findings show that the existing understanding of strategic communication, based on organizational centralization and the logic of administrative control, has become ineffective today, especially with digital transformations. The transformations in today’s societies, institutions, and the public make strategic communication more participatory, transparent, flexible and interactive. The concepts of ‘strategy’ and ‘communication’, which are the core concepts of the field, should be reviewed; strategic communication should be analyzed and discussed at the macro level, by the social dimension.
In this study that covers new conceptual and theoretical quests and approaches in the field of strategic communication, the articles published between January 2015 to May 2020 in the leading journals of the field namely Business and Professional Communication Quarterly, Corporate Communications: An international Journal, International Journal of Strategic Communication, Journal of Applied Communication Research, Journal of Communication Management, Journal of Communication Inquiry were analyzed through systematic review. The articles which offer new concepts, theories and approaches, were identified and evaluated to uncover the new trends of the field. Findings reveal that prevalent strategic communication understanding which is based on the idea of organization centricity and managerial control, has become redundant due to current digital transformations. The transformations experienced in the society, organizations, and publics necessitate to conceptualize strategic communication as more participatory, open, flexible and interactive. Key concepts of the field such as ‘strategy’ and ‘communication’ should be revised and from a macro perspective, strategic communication should be analyzed and discussed with its social dimensions.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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