Özet:

In an intense competitive environment, continue their profitability by producing and marketing environmentally friendly products and by preserving nature, fulfilling their social responsibility. For with the idea of creating a more viable environment by minimizing the damage they have caused to their surroundings in this way, to investigate how consumers react, the data obtained with 369 people residing in the province of Bingöl face-to-face surveyed with the help of the SPSS package program was analyzed. The results of the analysis found that there was no meaningful relationship between "consumer gender and environmentally friendly product" and "Civil state and environmentally friendly product", "consumer age and environmentally friendly product", "educational level and environmentally friendly product" and "income level and environmentally friendly product". It has also been emphasized that environmentally friendly product advertising is not made enough and that it is expensive that affects preference and prevents the purchase. The product is found to be damaged by the signs/labels on the packaging, and the purchase process has been completed if the packaging of the purchased products is known to be harmful to the environment. It is also warned that family members or friends should not buy products that harm the environment.

Anahtar Kelimeler: