Özet:

The importance of corporate culture in the development of a modern economy, the activities of the company and its innovative development are researched. The positive side of the high level of corporate culture and its impact on the activities of the company through its influence on the thinking of staff and his career are revealed. The significance of innovation in the development effectiveness of the corporate culture and the basic principles of the system of motivation needed to change the culture of quality and increase innovation are determined. Examples of successful foreign companies that are actively developing their own culture and the main priorities of the development of the management of their culture are analyzed. The basic stages of the socialization of personnel in the workplace, directly affecting his vision of the enterprise culture and its acceptance are identified. It is proved that the development of a certain type of corporate culture influences the activation of innovative processes at the enterprise or the lack thereof. Interventions for the development and strengthening of corporate culture are based as the basis for increasing the competitiveness of enterprises. Author Biographies Андрей Владимирович Карпенко, Zaporizhzhya National Technical University, Сhumachenka, st., 43/119, Zaporizhzhya, Ukraine, 69104 Candidate of Economic Sciences, Associate Professor Department of Personnel Management and Labour Economics

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