Özet:

This is a descriptive study depending on qualitative methodology which aims to contribute to S-D logic literature in a pandemic contingency to understand how actors are responding to changes when they are restricted or lack of any specific resources that restrain them from actively participating in service value exchange. Data was collected by all researchers with semi-structured in-depth interviews from 18 voluntarily 65+ participants with purposive sampling and theoretical sampling. Findings reveal that older people apply three strategies in service ecosystem for co-creating value on A2A basis. One is to continue existing service process with same service ecosystem actors; second adapting to new practices and involving new actors in service process and third one is to terminate relationship with an existing actor, practice excluding from the ecosystem. Vulnerability of older people is reformed and lasts due to dissatisfaction from services in service ecosystem.

Anahtar Kelimeler: