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MEKTEB MÜZESİ (RESİMLİ DÜNYA) DERGİSİNİN İLAN, REKLAM VE GÖRSELLERİNDEKİ SÖZ VARLIĞINA BAKIŞLAR
2019
Journal:  
The Journal of Academic Social Science Studies
Author:  
Abstract:

II. Meşrutiyet Dönemi’nde Osmanlı basın hayatındaki verimlilik ve hareketlilik artmıştır. Art arda gazete ve dergiler yayımlanmaya başlamıştır. Bu durum basın, yayın, reklamcılıkta Batı’nın gerisinde kalmış Osmanlı’nın bu alanlarda gelişmesini hızlandırmıştır. Osmanlı Döneminde ilk dergi yayını XIX. Yüzyılın ikinci yarısında iki dilli olarak başlamıştır. II. Meşrutiyet Dönemi çıkan bu dergilerden biri de Mekteb Müzesi (Resimli Dünya) dergisidir. Kimi araştırmacılara göre içeriği ve yazarları sebebiyle kadın dergisi kimilerine göre ise çocuk dergisi olan Mekteb Müzesi, her yönüyle dolu dolu içeriğe sahip bir dergidir. Osmanlı matbuat hayatının önemli bir kilometre taşı durumunda olan Mekteb Müzesi dergisinin pek çok farklı yönleri ile ele alınıp tanınmasında yarar vardır. Mekteb Müzesi’nin yayımlandığı dönemde isminden ötürü çocuk dergisi zannedildiğini derginin yayımcısı Ahmet Edib Bey de dergideki yazılarında ifade etmektedir. 12 sayı yayımlanabilmiş dergide yer alan reklam, ilân ve görsellerin metinlerinde günümüz dergileri gibi kısa, vurgulayıcı, etkileyici ifadeler yerine uzun cümlelere ve çokca Farsça, Arapça tamlamalara yer verilmiştir. Bu çalışmada öncelikle Osmanlı’da basın hayatı, ilk reklamcılık faaliyetleri tanıtılacak ve Mekteb Müzesi (Resimli Dünya) dergisi hakında kısaca bilgi verilecek, Dergi’nin yayımlanmış 12 sayısında yer alan ilan, reklam ve görsellerindeki metinler incelenecek, indeks oluşturulacak ve bu dönemde kullanılan söz varlığı sayısal verilerle gösterilecektir. Bu veriler dergi içindeki metinlerden örneklerle desteklenecektir.

Keywords:

The Museum of MEKTEB (Royal World) magazine ads, advertisements and views
2019
Author:  
Abstract:

and II. In the period of legitimacy, the efficiency and mobility in the Ottoman press life increased. Art Arda newspapers and magazines have begun to be published. This situation has accelerated the development of the Ottoman behind the West in the press, broadcasting, advertising. The first edition of the 19th edition. In the second half of the century it began in two languages. and II. One of the newspapers in this period is the Museum of Art. According to some researchers, because of its content and writers, the women’s magazine, and according to some, the children’s magazine, the Mekteb Museum, is a magazine full of content in all aspects. It is useful to address and recognize the many different aspects of the Mekteb Museum magazine, which is a significant kilometre stone of the Ottoman matbuat life. The publisher of the magazine, Ahmet Edib Bey, said in his writings in the magazine that the Mekteb Museum was published due to his name. In the texts of advertisements, announcements and images contained in the 12 numbers published magazine, short, emphasizing, impressive expressions, such as today’s magazines, have been placed in long phrases and many Arabic, Persian and Arabic completions. In this study, first and foremost the press life in Ottoman, the first advertising activities will be presented and brief information will be given in the right of the magazine Mekteb Museum (Picture World), the publications, advertisements and images in the published 12th edition of the magazine will be examined, the index will be created and the word being used in this period will be shown with numeric data. These data will be supported by examples from the texts in the magazine.

Keywords:

A Glance At The Vocabularies Of Advertising and Visuals In Mekteb Muzesi (resimli Dunya) Journal
2019
Author:  
Abstract:

The Efficiency and mobility in the Ottoman press life has increased during the II. Constitutional Period. Newspapers and magazines have been published repeatedly. This situation accelerated the development of the Ottoman Empire in these fields which was behind the West in terms of press, broadcasting and advertising. The first publication in the Ottoman period has begun as bilingual in the second half of the 19th century. One of these journals which appeared during the II. Constitutional Period is Mekteb Müzesi (Resimli Dünya) Journal. According to some researchers Mekteb Müzesi which is one hand regarded as a women’s journal because of its contents and authors and which is on the other hand regarded as a children’s journal on account of its identity, is a kind of journal with full of content. Mekteb Müzesi journal, which is an important milestone of Ottoman printing life, should be considered and recognized with many different aspects. In the period when Mekteb Müzesi was published, the publisher of the journal Ahmet Edib Bey stated that it was considered as children’s journal because of its name. In the texts of the advertisements, announcements and visuals in the journal which can be published in 12 issues had long sentences and many Persian and Arabic phrases were included instead of short, high and expressive expressions such as today's journal. Firstly, the press life and first advertising activities will be introduced in the Ottoman Empire and the brief information will be given about Mekteb Müzesi (Resimli Dünya) in this study. Texts, advertisements and images will be examined in all these published issues. The index will be generated and the vocabulary used in this period will be shown with numerical data. These data will be supported with examples from the texts within the magazine.

Keywords:

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The Journal of Academic Social Science Studies

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The Journal of Academic Social Science Studies