Abstract:

While gaming is used in other disciplines, its uses in the tourism field are more new. The gameplay is also used in tourism marketing activities because of the brand awareness in recent period. Playing the game is a recreational activity, and the motivations of players are used for the purpose of promoting tourism products for tourism marketers. Playing can also be used to increase the awareness of a tourist destination. The aim of the study is to reveal the relationship of gambling with tourism and the impact of gambling practices on tourism. The research has been used by secondary resources to understand the importance of the subject and the relationship and level of influence between the concepts. In this regard, research on gambling and tourism in the national and international fields has been scaned in summer. The results are that gaming practices are beneficial in terms of tourism marketing and brand awareness.

Keywords: