Özet:

Logo design is a corporate identity packaging of a company. While giving a visual aesthetics to the brand or organization, it creates a corporate image in the eye of the consumer or customer. The logo design must be designed by selecting the right elements in accordance with the vision and mission of the organization. Colour, line, shape and typography are elements that can be used in a logo design. These elements are an stimulant in the perception of the target audience, and this situation can be defined as the impact of the logo on the target audience. Especially official bodies and more municipalities are organizing logo design competitions with the idea of corporate renewal. These competitions are mostly published by the organization’s website, but they are also announced on many websites and social media where advertisements about graphic design or competition are announced. In this study; in the years 2015-2020, the method of data collection from the site http://www.tasarimyarismalari.com/ has been examined by 43 organized competitions obtained as a result of online research. In 18 of these 43 competitions, the results were announced and awards were awarded. The results of the remaining 25 competitions have not been announced or the first prize winner has not been shown. 15 of these 25 competitions are usually not awarded any prizes or only not awarded a first prize.

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